Thursday, July 17, 2014

Where to getpreloved: White Elephant

I am so thrilled to say starting this fall, preloved will be available at White Elephant.  It is a fantastic store and  we are so proud to be apart of it!  #getpreloved everywhere!

White Elephant is located at 133 James Street North 
Hamilton, Ontario Canada L8R 2K8

Monday, July 14, 2014

Being Julia: Cream of the Crop

Sunglasses // Justin Black, Ray-Ban
T-shirt // Cropped Tee, Preloved
Skirt // Georgia Trench, Preloved
Bag //  So Lux Bag, Nasty Gal (Similar)
Shoes // Tan Peep-toe Booties, Steve Madden (Similar)

Thursday, July 10, 2014

Me*me: Summer in the Sun

These gorgeous photos were shot be the overly talented Heidi Jirotka.  Heidi is a  one of our favourite photographers.  She is based on the east cost of Canada, and the funny thing is we have actually never met, face to face!  You gotta love this virtual world.   She works magic with children, especially children wearing preloved!  Thanks so much Heidi for capturing the perfect feel to our me*me line!  My Mimi would be thrilled!  You can see more of Heidi's work over at  , while you there, pick up a free pair of bo peep shorts shorts with any me*me purchase!

Wednesday, July 9, 2014

Cottage And Cousins

To start the summer off right, my sister Janet, ran a camp up at the cottage, for my three kids, my sisters Jane's three kids, and Janet's own two kids....'cousins camp'.....Thank goodness she had grandma and papa there to help with meals,  bedtime, and the unexpected run to the 'potty'.  Janet ran an incredible 3 days for 8 kids ages 3-11.  If you ask Scotty ( my youngest) what the best part of camp was,  he can't tell ya.  Between the nature walks, the talent show, and the endless hours of capture the flag he just can't decide. He had the time of his life.  I realized that this is where the passion for the cottage begins.  At the age of 6 ( or earlier), the freedom to do what ever you want, and the security to do it, because you are constantly surrounded by family.  As we grow up, and continue to go to the cottage, we  now co-habitat with siblings, and extended family.  This  defiantly has its challenges,  but we all do it weekend after weekend, year after year,  because of that passion.  I can tell you for sure, that my memories of endless hours of capture the flag with MY cousins, are as vivid as Scotty's.  Cottage and cousins is what the summer is all about!
my neice "elsa" is where the me*me by preloved shorts..available here..(just saying)

Monday, July 7, 2014

DIY Distressed Denim

What You'll Need // Seam Ripper, Scissors, Measuring Tape ! 

Can either start with basic denim shorts, or grab an old pair of jeans and cut them at about 3 inches down from the inner crotch seam . 
Use a seam ripper to make a small hole where you want the distressed-ness to be . Start off small and work your way sideways and up, pull out some loose threads to loosen up the fabric and create your desired amount of rips . 
TIP ! Don't over-do the rips, as they'll grow and fray a bit in the wash & with wear and tear as well . 

 You may also need an intern Joanna for this project . 

To create the raw edge at the bottom pull out some loose strands as well . 

add heels, drop the kids off at grandma's , and you are ready for hot date night!  Or add flip flops,  a cocktail and hit the dock, for your cottage chic outfit!  I am a little obsessed with this distressed denim look.  I think every pair of jeans I own, now has holes in it!  Here's hoping intern Joanna will be here to help patch them up, when the patch denim trend of fall 2014 hits!

Friday, July 4, 2014

Being Julia : Tribal Spirit

Jacket // Dapper Date Blazer in White, Modcloth
Dress // Apple, preloved 
Bag // Small Shoulder Bag, H&M
Sunglasses // Versace Square Sunglasses, Sunglass Hut (Similar)
Necklace // Statement Bead Bib, Anthropologie (Similar)
Shoes // Pointy Royal Blue Heels, Zara (Similar

Photos by Kat Rizza

Monday, June 30, 2014

The Glamorous Life

In the heat of the summer, is when the team at preloved, is in the heat of processing vintage wool sweaters. To be honest it seems like we never stop processing wool sweaters, but during June and July we are in the thick of it.  It takes a lot of time, ( and hands) to sort though over 100'000 sweaters, which is what we will need to create our Fall 2014 line.  The sweaters need to be inspected for damage,  colour blocked,  sorted into texture groupings,  prepped for washing, then we hand them over to them over to the manufacturing team,  which is where the real magic begins! So as you are sitting on patio's this summer, feeling like fall is a million miles assured that the team at preloved is hard a work, creating the prefect winter sweater for you! xox

Tuesday, June 24, 2014

Behind the Scenes: California Vintage

I love this video!  It's so fun to work each day, with such a talented group of people!  Never a dull moment around this office!  The video was shot and edited by the lovely Stefanie Moreau  and the still photos were shot be the very talented Kat Rizza  Both ladies are our in house photographer interns here at preloved , and it has been an incredible joy to work with them! Thanks guys!

Wednesday, June 18, 2014

Pop-Up Nation

Oh how I love our 'pop-ups', even more now that we don't have our own bricks and mortar store.  It is such great way to intertact with our customers.....I mean selling online has it's bennifets...but communicating through email, get tough sometimes.  especially since spelling isn't my forte.  We had a ball last week at our latest pop up...thanks so much to the incredible team here at preloved, and to all the preloved fans who popped by!  Check out the cute video we fun having a videographer on the team! thanks stef!